GAME FUEL!!!

Speaking of Hype Machines... take a look at that Halo 3 juggernaut that MS is rolling out. It's getting just a wee bit out of hand with all of those corporate tie-ins that are popping up. Pontiac, Burger King... wtf?

But then there's the Mountain Dew tie-in. I can almost forgive Pepsi for this hilarious can of GAME FUEL sporting the Master Chief. I've played a lot of Halo with a lot of 12 year olds on XBox Live. Most of these kids sound like they're chasing their Ritalin with Mountain Dew. So hats off to MS! Halo and Mountain Dew go together like a Plasma Pistol and a Battle Rifle. (nerd cred, son)

Although I am a bit scared of what all of that extra caffeine is going to lead to on September 25th. Prepare to be abused.

-Brad!